In which a “God elevator pitch” takes shape

by Craig on October 17, 2011

Do I need an elevator pitch for God, and the Gospel?source

And so, I’m piecing together my elevator pitch for God…
because I need one…
because 3 minutes is often all we have, or 1 minute – or less.

And I came across this picture…
and I heart how it really sums up an elevator pitch…
all I have to do is fill in the blanks.

Do I need an elevator pitch for God, and the Gospel?source

But as I begin filling in I realize it’s going to be deeper than I thought…

I was going to write about my little Christian life analogy (proper diet, rest, exercise, and socialization) but I need to first tidy up the elevator pitch.

The beginning is easy…

Joe (not your real name), you aren’t sure whether or not you will live eternally with God in bliss – in heaven…

But, “product name” and “competition”?

That’s a little problematic.

Is the product name “God” or “heaven” or “faith” or “Grace” or “confidence” or “salvation” etc…

See the problem?

I figured I’d try “God” first…and begin to fill in the blanks.

God, is the ultimate of anything “good” that could ever be…
unlike nothingness, which innately has no meaning at all…
or Satan, who is more evil than Hitler…

at this point, “Hitler” doesn’t seem enough, I need more evil people…

what to do?


Do I need an elevator pitch for God, and the Gospel?source

And there are some names I didn’t even know, for instance Delphine LaLaurie, and Ilse Koch – who were really, really, really evil. Don’t google them unless you want to be entirely creeped out. But I think, for marketing purposes, it’s best to stay with good “name recognition”…

And so…

Hitler, Stalin, or Attila the Hun…

I almost used Osama bin Laden – but only us “biased” Westerners (and not even all of us) seem to think that he was all that evil.

Still, they don’t seem enough…so I add a little extra.

And I think of the alternatives to belief in God…and realize there’s one more…

Self, or humanity…

so now I include all three are alternatives…

  • humanity – which we all know is unpredictable…and not very eternal…
  • nothingness, which innately has no meaning at all…
  • or Satan, who is more evil than all evil people who ever lived – combined.

If I’m missing any options – help me out OK?

And if we are not at the mercy of God then we are at the mercy of these alternatives…

nothingness – humanity – or Satan.

So the “God” elevator pitch now looks like this…

Joe, I know you’re not sure about God…

God is the ultimate “good” that could ever be…

as opposed to…

humanity – which isn’t very eternal.
nothingness, which would mean eternal meaninglessness…
or Satan, which would mean eternal torment.

God seems the best bet. No?

But now another problem…

which God?

I forgot that for some there are other “God” options…

Do I need an elevator pitch for God, and the Gospel?source

better cover those…

and do we need two elevator pitches – a “God” pitch – and a “salvation” pitch?

Wheels are turning…

hear the squeaks?

anyway, answers tomorrow…

please come back…

and feedback – I needz feedback…gimme feedback… (please and thank you)

{ 21 comments… read them below or add one }

Dawn October 17, 2011 at 12:01 pm

Dear Craig,

This all feels a little “Bill Bright-ish” to me and I was never comfortable in that camp, but I did use the Campus Crusade for Christ booklets as a model for an elevator pitch. Anyway, I think the Scriptures give us at least one really good directive here:

Mark 13:11 Whenever you are arrested and brought to trial, do not worry beforehand about what to say. Just say whatever is given you at the time, for it is not you speaking, but the Holy Spirit.

You have a form with some blanks. I think God will give you the blanks according to the situation. He knows the person and will know just what will fit. It’s a matter of trust.

That’s my 2 cents,


Craig October 17, 2011 at 3:38 pm

okay my friend, now. Come back here and explain that– remember – I’m not very churched – I think what you mean by “Bill Bright-ish” is that it might be too systematic – too forced? Am I right? I think I might write about this tomorrow – so come back and tell me a smidge more. You know, YOU KNOW I heart your opinion. I just need a little more – and I get the verse about the spirit – but I also think we should study to show ourselves approved – and always have a good reason for that which we believe – I think that’s in one of the “peters” – anyway – balance – hmmmmm. I still think I’m going to prepare my, elevator pitches – but I want more of your wisdom – I’m greedy that way! ツ


thefisherlady October 17, 2011 at 6:40 pm

Mark 13:11 sits with me just fine too… if we rest in Him and are fed my Him, then we will have the words for any elevator…inspired by Him. I think we want any words to bring healing to those we touch… we all need healing in some part of our lives, either unto salvation or just to fight the good fight… until that day.
God bless you Craig as you impart the words of life to those around you.
(thought I’d share this/with the hope that it blesses)

my favourite things / words of life

a word
in the wind
finding its way
one heart
to heal

sent with hesitation
fear of rejection
of being

love sends it out
love cannot
keep it bound

so it is sent
on angel wings

with the breath of hope
and trust in the One
who holds all our tears
and all our prayers
and knows our longings
and all our fears
and our every dream
that His love
to overflowing

for this is how God gives

six baskets of bread left over

the best wine
after the ordinary was gone

nets too heavy
to hold all the fish

He who fills our cup to overflowing
I will trust Him
He who feeds the multitudes
I will hope in Him
He who calms the storms
I will flee to Him
He who speaks the Word
and demons flee
I will make my refuge in Him
He who could have called
the host of heaven’s angels
I will sit at His feet

He gives
and gives
takes all our shame
and heals from Death’s reward

I catch His prayer
in the quiet
of my heart

that we be kept from the evil of the world

that we be made holy by His Truth

that we be made one with
the One
love like the One

Jesus and the Father
and us


and so
I send out
a prayer from my heart
and breathe a sigh
and smile

God hears
and is the giver of life
the healer
the lover
the Holy One

may He send His Word
and heal

Words of Life

my favourite things


Layla Payton October 18, 2011 at 12:19 am

Where is the “LOVE” button for that???


Craig October 18, 2011 at 11:05 am

I’m with Layla, Susan, where is the “love” button for that – in my case – probably a “heart” button. and your words – before the poem – those are some of the words. I’m mulling over before I revisit the elevator pitch. Important words. Thank you. God bless you Susan.


Martha Orlando October 17, 2011 at 3:28 pm

I like the way the “elevator pitch” is evolving! Once again, your humor shines through in the graphics you shared and with your clever turns of phrase.

Thanks for making my day!


Craig October 17, 2011 at 3:40 pm

I could’ve waited – and figured it all out – and then pontificated about “my system” but I think I like this way better – I need input – I need the wisdom of you guys. And yes – this is the way my head thinks – as I said – “can you hear the squeaks” – and my brain tends to throw in pictures – just like I do in the posts. Now you know how I think. Horribly scary isn’t it? ツ thank you Martha, and God bless you my sister.


Dawn October 17, 2011 at 7:16 pm


The “figure it all out and then pontificate” is male. Waiting for input to present a solution that involves all members of the community is female. Once again your way in the world attests to your intuneness with your feminine side.

It amazes me that a man so able in Greek, Hebrew, French–God knows how many languages is unfamiliar with pop church. Cora and I will “bring you along” ha! ha! It’s the least we can do for the depth we get here in other ways.

I loved Susan’s poem!


To see a flash copy of The Four Spiritual Laws by Bill Bright, founder of Campus Crusade for Christ, go to
This was my elevator pitch foundation.
Study to show yourself approved (II Tim. 2:15) passed through my mind also. What was not said by me was well-said by Susan, if we rest in Him and are fed my Him, then we will have the words for any elevator…inspired by Him. The study is not neglected, see?


thefisherlady October 18, 2011 at 12:19 am

Dawn, it was the four spiritual laws shared by a friend when I was 19 that helped me commit my life to Jesus…God had already prepared my heart and all I could say to each law was yes yes yes yes! On my way home in the plane I shared this bursting love affair with the girl next to me; at the luggage turntable she exchanged addresses with me and 6 months later in Mexico where I was studying she shared in a letter that she was born again too! Talk about having no training or words planned; it was just the love bubbling… catchy stuff, that first love!


Craig October 18, 2011 at 11:18 am

oh – and stop calling me a girl!!!! ツ


Craig October 18, 2011 at 11:17 am

Dawn, I followed the link for those four spiritual laws – and yes – even the unchurched me gets it – I remember them – or something like them. But it seems really complicated – I think I may stick with my simple believe, love, diet, rest, exercise, and socialization – and maybe I’ll add one more to make it an even seven – just because seven is such a nice number.

and I’m weighing it all – and I heart all of the input– and it’s all mulling around in my head –

Then I’ll pontificate! ツ

just kidding ツ

God bless!


Cora October 17, 2011 at 8:17 pm

I’m no help here at all. I have nothing. I’m not an “elevator pitch” type of person. I’m a walk along side, “Let’s have lunch and talk it all over” type of person. I have to admit, my way takes too long. Dawn gets to the heart of things with the Four Spiritual Laws, says what needs to be said and makes the sale. Me??? I’m all stuck in the life-style evangelism that seems to take forever. A commitment to walk the road with someone, become a friend that cares, watch for the openings, see needs that need to be met, answer questions, etc. The only problem with the life-style thing is that it doesn’t meet the need of the brief encounters in elevators, at check outs, etc. Not everyone wants friendship these days. Tweets, emails, text messages, seem to be the connections. So how do you tweet a salvation pitch??????? I told you, I’m NO help here!


Layla Payton October 18, 2011 at 12:27 am

Just stand back and watch what Jesus did. No formulas, no pitches, no catchy tunes.


To know Him is to love Him. Others will see that in you, and ask where “it” comes from.

We are to study the Word to be ready to answer any questions put before us. Just remember that they cannot “hear” until the Spirit opens ther eyes and ears. No formula can do that.

So much could be discussed here. Good stuff. :)


Craig October 18, 2011 at 11:07 am

except Layla, Jesus did kind of have the formula, he did kind of have a way – and you are so right – I always have to remember – it’s God who does the saving – not us – not our plans – not our words – not even our example. God bless you Layla.


Layla Payton October 18, 2011 at 11:59 am

Oh, I agree. Our God is a God of order. This is not an easy discussion to have, without chatting in person. So much gets left out, or missed. Plus I am tired, rushed, and not thinking as clearly. So, all this to say, I agree.


Craig October 19, 2011 at 12:23 pm

agree or disagree – it doesn’t matter – I knew we’d end up agreeing – what really matters is the smile I get on my face when I read your comments.ツ

Craig October 18, 2011 at 11:21 am

you may have nothing on the “elevator pitch” – but what you have said about your “walk alongside” approach – I really heart that – and it’s something I’m going to be thinking about, before I move on with my elevator pitch thing. See! You say you have no help – and then you help – I’m not surprised. Thank you. And a twitter salvation pitch – twitter might be a starter – but I think a good pitch is at least e-mail size – but for starters – believe then love, then diet, rest, exercise, socialization – that fits in 140 characters ツ God bless you Cora.


Debbie October 18, 2011 at 3:21 am

Reading. Listening. Learning. Waiting for more. :) I have heard both ways about this, the being prepared and the He will provide us with what to say. Maybe be prepared but trust Him about it at the same time, whether to go for the pitch, or go with an alternative that He gives us on the spot. God bless you as you work this out with Him and us!


Craig October 18, 2011 at 11:09 am

maybe it’s because I’m the only unchurched one around here – but I never heard the, “don’t worry, the Holy Spirit will give you words to say” thing. I know the verse – but not the application to evangelism. I’m going to have to let this percolate for a little bit – until then – what’s on my mind is the conversation I had with my mom before she died – and how I know that she – though dead – is still alive. God bless you Debbie!


Layla Payton October 18, 2011 at 12:09 pm

Craig, I believe that it’s a combination of both. The Holy Spirit is ultimately at work, but we are called to study…to show ourselves approved. But our words mean nothing, unless they flow from the Holy Spirit. God was at work before the Bible was in print. He is the Word, but we are to know the Word. It’s a circle. We love Him…we know Him…we love Him…we know Him… But we are not to fear, as He is able to give us the words to speak when our words fail us. Not everyone is open to a Bible verse at every moment. God may tell you to tell someone, “In this moment, I want you to know you are loved by a God bigger than anything.” And they may politely say, “Thank you,” walk away, and seem untouched. But the Holy Spirit can use it to bring on a craving for Truth, who is Christ, who we can be read about in Scripture. Sometimes, it takes a compassionate word of love. Sometimes a person is ready for you to have a full on Bible discussion. This is where the Spirit will lead you. Oh, and we all will mess this up. Praise the Lord for His mercy! He covers our frailties. He uses us despite our shortcomings.


Craig October 19, 2011 at 12:13 pm

“It’s a circle. We love Him…we know Him…we love Him…we know Him” —- heart heart heart that !!!! and Amen – how he does use us despite our frailties – Amen. God bless you Layla!


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